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The Timing Timing a launch can mean all the difference between success and failure. This is especially true if your product has a global audience. Stay aware of good and bad times of the year to launch your product. For example, the summer months in Europe are difficult because most people are on vacation. Also, the type of product that you’re launching will impact when you release it. The introduction of new toys or consumer electronics often coincides with the holiday buying season. Keep in mind that you also have to be willing to pull the plug on your event if your product isn’t ready. It’s always better to reschedule than to debut a product that is nowhere near ready for public consumption. Remember, the competition will seize every opportunity they can to capitalize on your mistakes.
① Trade Events – You might invite key industry influencers like analysts or editors of trade publications. This can also be a series of events in multiple locations, or over a period of time. ② Media Events – Educate key members of the media (reporters and editors) that have been invited to review the product. This could be in the form of a press conference. ③ Consumer Events – Allows you to introduce the product to old and new consumers. This doesn’t have to be a formal event. For example, if you’re rolling out a new type of beer, you could set up a booth at a sporting event or county fair.
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2019-03-15